Wireless Network Tower
In YonderMedia’s markets the primary service provider competition is dial-up, satellite, and rural cable companies. Dial-up is not a viable competitor any longer, as these users are simply waiting for a better and faster solution. Due to the remote nature of these rural communities, it is too costly for traditional “wire-line” providers to reach these customers, so subscribers’ only options are satellite providers or small independent Wireless ISP’s (WISPs).
On the media and content side, YonderMedia stands alone. In controlling the last mile transmission of Internet signals, YonderMedia also controls much of the content through YonderSpot. Following are the main three competitive points that will drive YonderMedia’s success:
- Proprietary Media and Communications Portal — YonderSpot — based around the community, this unique portal focuses on providing media at the community level, empowering business to begin marketing on the internet, and providing communities and local government with new products and services.
- Proprietary Content and Product Development — enabling YonderMedia to build a desired, micro-segmented target audience for advertisers across the board to reach.
- Cutting Edge Technology — reflecting a true carrier class offering without the expense of acquiring licenses — a wasted expense in rural markets that is being pursued by some competitors looking for some aspect that would provide a competitive advantage. Frequency does not make you unique in rural America — outstanding service and building trust does.
