YonderSpot — a Media & Communications Portal
Yonder Media’s community portal — YonderSpot — opens the doors to a stream of media and communication revenues for the company. Yonder Media portals will be customized for each community, drawing content from the local newspapers, local businesses, affiliate marketers, bloggers, community citizens, and civic organizations.
Social Media & Online Publishing
With a potential market of some 25,000,000 rural residents beginning to truly experience the explosion of social media and online publishing, Yonder Media will be providing extensive services in these areas as consumers and businesses begin to “connect”.
Local Businesses
Marketing and Media Services — As these rural communities come online, Yonder Media will be prepared to assist local businesses in taking advantage of the new opportunities via the Internet to grow and perhaps nationalize the business. The YonderSpot portal and the self-provisioning advertising creation tool, local business owners will suddenly be able to expand their reach to new target audiences and communities for a much more cost-effective investment than traditional media (radio, print, television, direct mail) once offered.
Business Products — Yonder Media’s compliment to providing broadband service encompasses technology and telephony services and products. Rather than Yonder Media needing to create strategic partnerships on a revenue-share basis, the company will be able to directly control the development and profits of such products and services.
Affiliate Marketing
Yonder Media continues to build revenue models outside of basic Internet subscription services. Through affiliate marketing opportunities, Yonder Media will be able to develop and sell additional product and services through the YonderSpot Media and Communications Portal.
Media & Advertising
Online advertising revenue strategies continue to build, as traditional media (newspaper, radio, television, direct mail) suffers. Yonder Media’s micro-segmented target audiences through the data gleaned from the social media portal will open the door to new a new market for advertisers. These local advertising programs will be able to generate significant revenue streams at the local and national levels, without adding extensive build-out costs. Advertising options will include contextual ads, pop-ups, interstitials, searches, unicast ads, and pre- and post-roll video ads.
Community & Government
Community — Providing the basic level for broadband transport within the community means that both capacity and design today must not only account for, but actually be architected with an eye towards the future needs of that community. Unlike their metropolitan counterparts, those living in rural areas lack the diversity or variety of choices that living in more densely populated areas provide. In many ways, rural communities need the freedoms a robust broadband solution can deliver.